Students were asked to taste the solutions and evaluate the experience. Water solutions that contained various concentrations of the four basic flavors (sweet, salty, sour, and bitter), were dyed red, green, and yellow. Maga had a group of 28 students taste a few colors of the rainbow. ![]() In the early 1970s, a food scientist at Colorado State University named Joseph A. Today, nearly 45 years later, Skittles is the most popular (non-chocolate) candy in America, and perhaps the most widely referenced synesthetic device in mainstream culture, willed into being through its iconic tagline. A quick search on the existence of Glees yields only comment threads light on effusive nostalgia and heavy on the sinking feeling of the “ Mandela Effect.” Evidently, Glees weren’t a major fixture in public memory. It was launched in 1963 in the U.K., sold under the name “Glees” for more than a decade. ![]() The Skittles origin story isn’t nearly as fabled as its marketing. They were used by Donald Trump Jr., infamously, to represent the Syrian refugee crisis. They were a symbol of youth and innocence after the killing of Trayvon Martin in 2012, and a symbol of everything wrong with the agricultural industry when it was discovered that the thousands of Skittles that spilled out of the flatbed of a truck in 2017 were destined for a farm to be included in animal feed. ![]() They were the “power pellets” for a young Marshawn Lynch, who attributes his success from Pop Warner football to the NFL to Skittles. Skittles could be just about anything to anyone. “Taste the Rainbow” became as prismatic as its inspiration. The Skittles commercials and brand identity have conformed to the increasing absurdity of each passing era, to varying degrees of success, but it’s the association with rainbows that has taken on a life of its own. Next year marks the 25th anniversary of “Taste the Rainbow,” the iconic and enduring Skittles ad campaign.
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